39;Cash mobs' mobilize to boost small businesses and to socialize

April 14th, 2012 → 3:33 am @

Bringing together strangers, often through social media, the events aim to support locally owned merchants. The upshot: stores get a windfall, and 'mobsters' learn more about their city and meet new friends. The crowd stood at the corner of San Pedro and Boyd streets, a bustling shopping area near L.A.'s Skid Row, waiting for stragglers to arrive before descending on the store.

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