Amazon Activates Look Inside Feature for Kindle Version

November 19th, 2011 → 5:02 am @

small business marketing tips kindle edition

Small Business Marketing Tips the book by Colin Mack — Kindle edition

Amazon activated the “Look Inside” feature for the version of the book listed in the Kindle Store.

Many authors are concerned about allowing digitized renditions of their content to be accessible from the Internet, even if the content is just an excerpt.

In my case, I do not mind at all, because Amazon implemented this feature to increase sales. Amazon knows how to sell books, so I can not argue with the King of book selling.

Besides this is no different than browsing in a real bookstore. Many book store shoppers will pick up a book and thumb through it before purchasing.

No difference here…

One tip shared with me is to write books fully loaded with detailed examples and plenty of appendices and other resources.

The idea is to avoid the read-once mentality of some readers.

It is always best to positions your book as reference material, which is a good place to be for a business title.

  • If you have written a book that no one wants to buy after perusing it, then it should stay on the shelf or risk a refund.
  • If you do not already have a Kindle reader, buy a Kindle.
  • If you already have a Kindle, then claim your copy of the book formatted for the Kindle.

To your success,
Colin Mack

Small Business Marketing Tips

“50 Target Marketing Secrets to Uncover the Hidden Goldmine in Your Business and Instantly Explode Profits in Your Small Business Marketing”

by Colin Mack

Paperback: 148 pages

Publisher: Covertise (October 12, 2011)

ISBN-10: 0984719202

ISBN-13: 978-0984719204 (978-0-9847192-0-4)

Library of Congress Control Number (LCCN): 2011940873

Language: English

Product Dimensions: 8.5 x 5.5 x 0.3 inches

Shipping Weight: 8.8 ounces

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