This listing of chapters for the book:

Small Business Marketing Tips

“50 Target Marketing Secrets to Uncover the Hidden Goldmine in Your Business and Instantly Explode Profits in Your Small Business Marketing”

by Colin Mack

Paperback: 148 pages

Publisher: Covertise (October 12, 2011)

ISBN-10: 0984719202

ISBN-13: 978-0984719204 (978-0-9847192-0-4)

Library of Congress Control Number (LCCN): 2011940873

Language: English

Product Dimensions: 8.5 x 5.5 x 0.3 inches

Shipping Weight: 8.8 ounces

  • Introduction (10)

PART I: THE BASICS (12)

  • Chapter 1: Mindset (14)
  • Chapter 2: The Four Keys (18)
  • Chapter 3: Constant Advertising (23)
  • Chapter 4: Niche Marketing (26)
  • Chapter 5: Monthly Marketing (29)
  • Chapter 6: Expert Assistance (31)

PART II: DIRECT MARKETING STRATEGIES (34)

  • Chapter 7: Contact Sport (36)
  • Chapter 8: Lines of Communication (40)
  • Chapter 9: In Receipt of Ads (42)
  • Chapter 10: Signs of Life (44)
  • Chapter 11: Forget You Not (46)
  • Chapter 12: Offers They Can’t Refuse (50)
  • Chapter 13: Friends & Family (53)
  • Chapter 14: Informed Consumers (55)
  • Chapter 15: Radius Marketing (58)
  • Chapter 16: Make the Call (60)
  • Chapter 17: R.I.P. Yellow? (62)
  • Chapter 18: Referral Magnet (64)
  • Chapter 19: Package Bundles (66)
  • Chapter 20: Up, Down and Across (68)
  • Chapter 21: Cooperative Advertising (70)
  • Chapter 22: King or Partner? (72)

PART III: DIGITAL MARKETING STRATEGIES (75)

  • Chapter 23: Money Making Websites (77)
  • Chapter 24: From Bid to Profit (81)
  • Chapter 25: Five Hundred Words (83)
  • Chapter 26: Ad Swap (85)
  • Chapter 27: Buyers Over Browsers (87)
  • Chapter 28: Website Everywhere (89)
  • Chapter 29: Craig’s Closeouts (91)
  • Chapter 30: New Media Old School (93)
  • Chapter 31: Conversion Form (95)
  • Chapter 32: Informal Context (97)

PART IV: PUBLICITY STRATEGIES (101)

  • Chapter 33: Mags and Rags (103)
  • Chapter 34: Inform, Educate & Entertain (105)
  • Chapter 35: Pay it Forward (107)
  • Chapter 36: Holiday Buying Frenzy (109)
  • Chapter 37: Cable Access (111)
  • Chapter 38: Thud Factor (113)

PART V: PAID ADVERTISING STRATEGIES (117)

  • Chapter 39: Fresh Daily (119)
  • Chapter 40: Glossy (121)
  • Chapter 41: Find Your Frequency (123)
  • Chapter 42: Vertical Hold (125)
  • Chapter 43: Clipper (127)
  • Chapter 44: Collateral (129)
  • Chapter 45: Custom Tailoring (131)

PART VI: BONUS – ADVANCED MARKETING STRATEGIES (134)

  • Chapter 46: Pass the Mic (136)
  • Chapter 47: Use My Pen (138)
  • Chapter 48: Boomerang (140)
  • Chapter 49: Own the Air (142)
  • Chapter 50: Take 1-2-3 (144)
  • About the Author (147)
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