SCORE: Low-cost ads can yield big returns

November 22nd, 2011 → 5:43 am @

Success in small business comes from knowing how to effectively make the most out of every dollar you spend. That’s especially true when it comes to advertising. Those big, splashy display print, TV, or Internet ads may look great, but buying just one could easily wipe out your budget without generating much in the way of new business.

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