Small retailers plan to party till they profit to lure shoppers from big malls during holidays

November 20th, 2013 → 1:10 pm @

LaGrange, Ill.'s decades-old holiday festival has evolved into more of a sales promotion event in recent years, says Nancy Cummings, executive director of the LaGrange Business Association. The program, in its third year, now includes 150 local business alliances and 40,000 small businesses.

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